znnw shoes network on March 1 hearing by the economic environment, the domestic shoe market in 2009, remains below par on . Face the situation, the brand struggled in an attempt by a certain degree of changing over to Yi Road, from the current predicament get out, but "future is bright, the road is tortuous . "In Shaanxi, for the whole two to three Line brand groups, the least experience with internal troubles, and caught the double test . On the one hand, market supply exceeds demand, product homogeneity serious, the same ladder competition between the various brands, resulting in smaller and smaller profits, price competition and put into too large a vicious cycle of overload operation; the other hand, an increasing influx of international brands, the pattern of market adjustment for the shoes had not a small push . The entry of international brands will squeeze the market space as part of the domestic brands, in order to survive and develop, the domestic brands, the only solution is to low level of market development, channels for the sinking line brand, capital strength, management level of brand awareness, the second and third line brands are unable to match . But for first-line brand, the channel sink itself also faces many problems . The result?Success or failure of a fashion difficult to say . Second and third line brands breakthrough needed for the brandFor two or three brands, the current situation is not satisfactory . Through interviews with some shoe agents, we understand, most of the second and third line brands have realized that this situation led to the present, at least the following aspects reasons: first, Di Qu Xiaofei the low capacity of the whole, this is an indisputable fact, it can be changed overnight; Second, intense competition between brands, in order to grab the site, competing with more preferential policies to attract support for dealers, such as rental subsidies to dealers, transfer fee subsidies, subsidies and shop fitting goods, etc . , resulting in excessive investment, shrinking profit space; Third, the lack of professional marketing talent; fourth, unable to brand building . Behind in many issues, but also hidden a crux – the brand\’s influence can not be effectively improved . No brand loyalty influence means the absence, in the market is not solid and effective basis . Now many agents have started to improve in three areas: one, human resources team building; 2, the terminal line timely counseling, such as promotion planning, training, Purchasing Guide; 3, image store, large store development, and more store strategy, to cover the market, the purpose to seize the market, but also spread the brand image and awareness play a role . But as for 2009, due to poor economic environment, tend to sagging consumer market, many brands to "open a large shop, multi-shop" strategy not to act rashly, but a number of investment and the development of smaller stores so to play a greater risk . In addition, awareness of the need for enhanced services gradually become a consensus . In product quality and price can not find path to victory, the service becomes the main choice for competing to win over customers . Based on this idea, terminal sales staff training initiatives have become the current hot topic . In many agents view, daily sales, affective involvement, and customer relationship maintenance conditions continue to sell into the best focus . [1] [2] Next Related Reading:
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