znnw Footwear News Network on February 22 Chinese brands, "Li Ning" and scheduled the first U . S . retail store in Portland, Oregon 910 Hoyt Street, opened officially cut . It is worth noting that Oregon is the U . S . sports giant Nike brand headquarters . In fact, back in early 2007, Li Ning, who had the "Red Flag" plug into the cradle of American Portland Nike, where the establishment of a brand design center, a series of footwear . However, only the center of their starting staff responsible Li Jiaming one!After years of efforts to finally open the Asian market outside of Portland, the first Li Ning outlets, with Nike and Adidas and other international brands direct confrontation .
"Li Ning" The first U . S . retail store Click here to view all news photosWhy Portland Li Ning will leave the international market, big market . The relative said, the U . S . market despite intense competition, but still higher than Europe and Japan a little easier . Because of its "channel" relatively easier, the U . S . retailers are relatively commercialized, their model is brand retailers to deal directly with the business . You are not the same in Europe and Japan, and middle and a wholesaler, to open markets in Japan, but also about relationships, "relationship" is something higher than commercial is much more difficult . In addition, the global footwear industry cluster is very clear, mainly three places: Italy, the United States east coast and west coast of Portland, Boston . Chain concentrated in these areas, new material industry, new information every day together here, their advantage in China can not match . The final election in Portland, there is a time-zone differences, Portland and Beijing difference 15 hours, this fight for two places to 4 hours of work time, and if the eastern United States would not succeed in completely black and white reversed . [1] [2] Next Related Reading:
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