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znnw Footwear News Network April 28, April 27, Inspection and Quarantine Bureau of Xiamen port of inspection in the middle east to do intercepted a group of alleged copyright infringement export shoes, a total of 15,000 pairs . Purchase these shoes to the market on behalf of the export declaration for export to Colombia . Inspectors found that some casual shoes printed "NIKE" logo, and a shoe box is not the "NIKE" special box . Related Reading:
Open a new line of shoes, new shoes for a refund CASE hour mediation on the "disfigurement" difficult to show a pair of shoes Rights "Yi" change shoes 9 mark beside propaganda style all their own brand was withdrawn in order to recruit business to sell shoes in the name of "fake "Li Ning shoes on the streets selling cheap explosion
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znnw shoes Network April 23 hearing, two years ago, the movement was also regarded as cash cow brand agency, is now the scenery is not . To Daphne part represented by distributors because of continued poor profitability will gradually withdraw from the business . Daphne International Holdings Limited has issued 2009 annual report, the company last year, revenue increased 10%, but net profit fell 20% . Report also shows that, according to statistics, by 31 December 2009, all of its Nike brand point of sale is closed, adidas point of sale is also reduced to 41 . Company said the sales did not meet expectations in 2010 will gradually withdraw from sports apparel market . Daphne why such extreme measures to abandon the use of sports brand that agent?Huang Hailong marketing experts believe that, compared with the popular sports brand in 2008, in the post-Olympic era, sports apparel inventory backlog problem has been encountered, digestion inventory as the main task of post-Olympic era . Nike and Adidas discount discount stores or even lower than the factory store, consumers 3 to 6 pack of ultra-low-off discount has been granted . In this situation, linking to be agents of foreign sports brands abandoned . Industry GaryLiang also pointed out that the surgery, specializing in footwear, occupy a larger market share and Daphne Belle, for the sports brand is still not very good after the operation, the lack of thorough understanding of the market and the ability to control . Although they develop footwear brand in China and has extensive experience in marketing, but this does not indicate that they are involved in sports apparel on the absolute condition, because the domestic development and operation of the international sportswear brands need specific skills and experience . Related Reading:
Burst star Yao Ming will be for sponsors to start competing domestic shoe trends of Chinese footwear manufacturers proposed target price 5 . 35 yuan Beijing auto show opens today buy low, sell car models dress shoes Ninth International Footwear Fair Behind the Scenes hundreds of hand-painted canvas shoes, new brand appearance " take the "art of living out
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This war is now increasingly popular shoes, basketball players become more and more choice for combat readiness, Aaron? Brookes, but only one of them fans only . For reasons known, this double issue another note rang very limited range of ordinary fans will be very difficult shoes easily interfere, but This time we have received top-secret intelligence, the current strength of a small number of new products just landed in Hong Kong\’s NIKE Basketball stores . Love the shoes on a friend, this may be the only people a golden opportunity to start was not to missed, suffer all their life . To learn more about this called "the most concise history of" The Nike Hyperdunk low low to help the players do not note the complete details of the masterpiece, please enjoy the following from our first open the perfect visual feast .

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znnw Footwear News Network February 25 shoes Nike\’s Woven rattan who has been loved by the trend, in March 2010 Woven Chukka Lunarlite Nike will introduce a color version, laces of some of them with dark blue suede to create, a color to weave Woven out of breath more summer . Price 18,900 yen, shoes will be in Japan SOPH Store, Isetan and Parco sale .

Woven rattan Nike\’s shoes Click here to view all news photos [1] [2] [3] Next Related Reading:
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znnw Footwear News Network on March 1 in use of sports marketing in foreign countries has a long history in China has in recent years, along with means of more and more marketing, more and more intense competition arising . When advertising, road signs, public relations, software, articles, networks become the primary use of the marketing business, how to find a novel marketing tools to leading competitors, it was of concern to businesses . As a competitive sport activities, in bringing victory to win the same concept, itself has a high cohesion, high attention to strength, high endurance characteristics, so that far-sighted companies saw the tremendous commercial value of its order to the occupation market opportunities, they used the event marketing, and received the obvious results . More and more enterprises are the sports events as the main marketing stage, is bullish on sports events with the "three forces" brought about by the rapid and voluminous of propagation, they are at this stage enterprises in business promotion activities One of the best carriers . Optimistic about the Olympic sports events together

Anta together Olympics Click here to view all news photosJune 23 last year, the Chinese Olympic Committee and cooperation between ANTA conference held at the National Olympic Sports Center, the Chinese Olympic Committee Vice-Chairman announced: Anta become partners in the Chinese Olympic Committee 2009-2012 . Anta received two official capacity – "2009-2012 Chinese Olympic Committee, sports apparel partner" and "2009-2012 China\’s Sports Delegation partner", according to several media reports, the amount of sponsorship to 600 million yuan . Sponsorship will be super super natural rights of return, Anta, said Zhang Tao, vice president, "This is a golden opportunity . This is the first time in Olympic history to find the sponsorship rights package . " This cooperation benefits, life, amount of sponsorship, the history of sports marketing in China is unprecedented, and Anta obtained, can be in her interests are: for the Chinese athletes in 2010 Olympic Winter Games in Vancouver, the 2010 Asian Games, the 2012 London Olympic Games 11 major international sports champions and equipment provided . That each link in the sports industry chain are huge opportunities, but as a core, the sport\’s most promising investment . "We are very optimistic about the development of the domestic sports industry . " ANTA Sports Products Limited, said Zhang Tao, vice president . "Western countries for more than 200 yuan per capita number of brand sports shoes is 3 to 3 . 5 pairs, the United States has reached five pairs, but the domestic market share is less than 0 . 5 pairs per capita, of which we can imagine a huge room for growth . " Zhang Tao said it has sponsored a number of Anta sporting events, but future development will focus on the sporting goods market, and hope I can do a large market . "According to the domestic market, competition among enterprises should have a substantial period of time, and it is common to \’cake\’ bigger . " Tao said the sports apparel market in 2010 and sales will break through 9 . 0 billion, while The results show that the future growth of China\’s sporting goods market in each of not less than 20%, while the sports industry\’s growth will not fall below 15% . [1] [2] Next Related Reading:
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znnw Footwear News Network April 12, with the continuous improvement of living standards, parents in the children to eat, wear, etc . The more and more willing to spend . According to statistics, children under 16 years of age in China reached 380 million, or about a quarter of China\’s total population, and there are around 27 million newborns born . Experts believe that China is in a golden field of children\’s shoes on the market has a size of about 300 million . With the improvement of living standard and family spending 40% of the child consumer . In particular, China\’s one-child policy decisions unique to this particular age group of consumers in today\’s society the most potential consumers . Children\’s shoes monopoly market has great potential, is now rare fierce market competition, a blue sea, there is unlimited room for development . However, China\’s shoes industry in the footwear industry, the proportion of small, brand deletion has been more serious . Authority of the department\’s survey data also show that, at present, about 70% of the domestic shoes market is low-end products, 20% is imported brand children\’s shoes, only 10% of the domestic brands . Therefore, to build strong brands has become children\’s shoes industry of our country . At the same time, concern about children\’s shoes footwear enterprises in this market when the new cheese, should always pay attention to international trends . With the continuous improvement of quality of life, people on the shoes began to pursue a higher level . Comfortable and beautiful just does not work, must also environmental health . However, the quality of our shoes in some parts of the lower pass rate . Quite frequently failed children\’s shoes production news . On the export side, the EU has repeatedly set the footwear technical barriers, so many fail to environmental standards in China\’s export shoes enterprises, have poured in "green barrier" below . U . S . environmental standards also introduced children\’s shoes, "Consumer Product Safety Improvement Act . "According to the bill, children\’s products change the limit of lead in paint to reduce the nearly ten-fold, from the current 0 . 06 percent down to 0 . 009%; permanent ban children\’s products containing more than 0 . 1% of the phthalate ethylhexyl (DEHP), dibutyl phthalate (DBP) and butyl benzyl phthalate (BBP) of three substances . And children\’s products manufacturers in product and packaging to be permanently affixed clear markers, including their production date, batch number and other identification information and product features in order to recall or notification on when to take better trace the source . [1] [2] Next [Random user name]

znnw Footwear News Network on February 9 Nike Sportswear classic lightweight running shoes Classic Cortez this spring launched in 2010, purple nylon version number 385395-511 . Shoes with purple nylon body fabric cover, rear Department is using some of the velvet skin texture, color believe that a new fresh after use can meet the dynamic spring-like atmosphere .

Purple Classic Nike lightweight running shoes Click here to view all news photos

Purple Classic Nike lightweight running shoes Click here to view all news photos

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znnw shoes Network April 13 hearing, with the continuous improvement of living standards, parents in their children\’s food, clothing and other more and more willing to spend . According to statistics, children under 16 years of age in China reached 380 million, or about a quarter of China\’s total population, and there are around 27 million newborns born . Experts believe that China is in a golden field of children\’s shoes on the market has a size of about 300 million . With the improvement of living standard and family spending 40% of the child consumer . In particular, China\’s one-child policy decisions unique to this particular age group of consumers in today\’s society the most potential consumers . Children\’s shoes monopoly market has great potential, is now rare fierce market competition, a blue sea, there is unlimited room for development . However, China\’s shoes industry in the footwear industry, the proportion of small, brand deletion has been more serious . Authority of the department\’s survey data also show that, at present, about 70% of the domestic shoes market is low-end products, 20% is imported brand children\’s shoes, only 10% of the domestic brands . Therefore, to build strong brands has become children\’s shoes industry of our country . At the same time, concern about children\’s shoes footwear enterprises in this market when the new cheese, should always pay attention to international trends . With the continuous improvement of quality of life, people on the shoes began to pursue a higher level . Comfortable and beautiful just does not work, must also environmental health . However, the quality of our shoes in some parts of the lower pass rate . Quite frequently failed children\’s shoes production news . On the export side, the EU has repeatedly set the footwear technical barriers, so many fail to environmental standards in China\’s export shoes enterprises, have poured in "green barrier" below . U . S . environmental standards also introduced children\’s shoes, "Consumer Product Safety Improvement Act . "According to the bill, children\’s products change the limit of lead in paint to reduce the nearly ten-fold, from the current 0 . 06 percent down to 0 . 009%; permanent ban children\’s products containing more than 0 . 1% of the phthalate ethylhexyl (DEHP), dibutyl phthalate (DBP) and butyl benzyl phthalate (BBP) of three substances . And children\’s products manufacturers in product and packaging to be permanently affixed clear markers, including their production date, batch number and other identification information and product features in order to recall or notification on when to take better trace the source . Also shoe features the growth of the child should be to design shoes . First of all, children\’s shoes designed to be particularly concerned about the development of the foot . For example, Japan\’s first children\’s shoes MoonStar, the design of children\’s shoes have 4 major special functions: first, taking into account the child\’s foot-shaped immature, developed asymmetric spacious and comfortable shoe last, to prevent hallux valgus; 2 is correct curved outsole design makes the big toe along the sole to joint connection to the small toe joints bend, bend with the foot\’s natural position of the same, to prevent flat feet; third reinforcement plate box structure, encouraged kids to the normal foot skeleton development, to prevent excessive internal rotation; Fourth, in accordance with the normal shape of the arch to the heel cup insoles designed to promote the healthy development of the arch . Second, as the designer children\’s shoes should be more concerned about the innocence and childlike . Today\’s popular children\’s television, film and television, the Internet and other media and video games, animation and other effects . Therefore, designer children\’s shoes to understand and become familiar with their style of clothing needs like shoes, understand their colors, lines and other design elements of the objective understanding of particular importance . For example, Mickey, SNOOPY other foreign famous brands shoes with excellent ingredients, fine, give full consideration to children\’s physical development characteristics and naive nature, or lively and dynamic, or generous cute; appearance of richly varied, highlighting distinctive characteristics of each small people feel the detail design originality . Finally, a small children\’s shoes designed first of all pay special attention to their safety and comfort are two aspects of the design, choose non-toxic harmless materials and clean technology is a prerequisite to ensure the safe and comfortable children\’s shoes . Such as using sound design can increase the fun, easier to use magic to wear off, with non-slip soles and shock insole more foolproof protection . Nike\’s a safe design of children\’s shoes can be used as an example, it uses combination of leather and synthetic leather upper, plus WATERSHILD waterproof lining, protruding outside the base on the re-design processes of small satellites to increase the grip area on the ground, the whole foot PHYLON with shock-absorbing lightweight midsole, designed with zippers and reflective film, suitable for children wear in the rain, to the children greater security and comfort . [1] [2] Next Related Reading:
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1972 Nike launched the Nike founder PhilKnight first of the greatest ad: "Fourofthetopsevenfinishers" . It turns out the Olympic marathon in 1972, the first seven players reached the finishing line, there are four wearing Nike shoes, then the top three were wearing Adidas (Adidas) . As a brand with a world-class sporting goods, from Nike and Adidas will be in their ad campaigns to show their talents, have done their best, doing my part . Nike is undoubtedly the number one brand in sports, but there has been advertising campaign flaw can not be ignored; Although Adidas second place, but a period of time, its advertising hard-edged, hard act to Nike . First, the apotheosis of Nike flawCheng also deified, deified also lostActually start knitting Fitness (Health), and build a sports culture, the spirit is the apotheosis of Nike advertising campaign . "It (Nike) to brand loyalty evolved into a new belief, the use of advertising to sports stars deification, their unique language in the advertisement is also unforgettable . " The myth of the advertising campaign, of course, represented by sports stars Michael Jordan advertising and advertising slogan Justdoit typical . This is the break, "Nike created a language," the key to the mystery . Therefore, we may be analyzed from two aspects of Nike, may get a deeper level of understanding . PhilKnight has been a sacred sport cherished feeling . "Outstanding athletic ability, directly tackles each person\’s faith, which is a capacity close to the original, a true great power, only because of the overall chaos of modern life, human beings in a very long period of time degradation of this capability . "Nike ad is contains this sacred color, religion with a complex package like sports, coupled with years of epic proportions Jordan, Nike will create a kind of secular religion – a synonym for sports . Nike ad in the divine nature possessed by the devilForging in the Nike sports tribe lives, sport itself has become a religion, sport has become a kind of religious activities; products Logo (symbol) is our religion, "Totem", and religious ceremonies are through the "totem" of the consumer to complete, that is, the consumption of the product to completion . Nike is the clever movement of this "language", the Nike sport evolved into the most influential tribal "totem", as "dragon" in Chinese nation has the status of irreplaceable, like Nike\’s " √ "gradually seized in the global top position of secular religion . If most can be attributed to the brilliant Nike Nike ad campaign, then Nike huge setbacks in recent years should be blamed most of Nike\’s advertising campaign . The fortunes of Xiang Yi, "It (Nike) is clearly from today\’s barriers to its own success . " 10 years, the apotheosis of Nike advertising campaign embarked on the fast track of habit, gradually detached from the past that occlusion times thought track, but strayed into talking to itself in the "aphasia" in . Nike ad gradually become pure and empty ritual activities, no longer appeals to "mortal" the emotional power of their hearts, but only became a super star formed the "gods" of the mouthpiece . Here, in addition to out of ordinary people, the lack of emotion is associated with a Nike ad for Nike gradually dried, a pyramid in the "mummy . "Cannes Advertising Festival in 98 years, Gold\’s Nike ad by plane works: "Fowler is on God", is one of a footnote . Here, Nike\’s advertising campaign has been sacred to the extreme interpretation of the state, in the past that implied the lines of the sacred color, was replaced by absolute deification, he would own Nike Lift the all-powerful "God" throne . This himself, self-raising ads, although the Nike Ji Feng into Sports religious offerings, but the lack of a keen sense for Hanlaishuwang and emotional connection to the public . "The wind will be blowing fashion a" high above the Nike one day will find that day in heaven, underground year, Nike is not Gan sooner or later fall into a crisis not embarrassed . 2, human brilliant shine adidasHuman nature, so that victory belongs to AdidasIn adidas ad will not appear in Nike\’s aggressive and reckless tough, but the nature, peaceful, and real convergence, full of humanity\’s true feelings . Black and white images, there is no need to trail shoes, adidas logo and even diamond, but also faint to hide in the upper right corner . This contrast between the way we think of the ubiquitous "√" (Nike logo) and "God in a mysterious way movement" in the "Fowler is God," the conceited demeanor . Adidas just quietly shed space for movement of natural space exclusive audience, unlike ads, "Just do it" seems to be suppressed to suffocate . Adidas ad with a touch of a more harmonious affinity: "AmakeyourownB", here, A (Adidas) is just your body B (Body) of the part, and truly become part of you, make you more perfect . (By contrast, Nike seems to always imply that the audience, you\’re just part of Nike . ) Adidas stressed that you feel comfortable . This is the same as the screen, regardless of high ranges, flood debris, you can "strolling . "All this is the Adidas mountain shoes and feel of its ads .

znnw Network 3 月 12 日 shoes (星期五) Daily 9:00, znnw shoes network carefully prepared yesterday 18:00 – 9:00 today between industry newsletter, hot interpretation, Market Watch, News and so rich in information industry . Morning tea for you when most out industry big or small, to grasp market trends!Industry Focus】 【fake shoes Rights 2010 "wind" tighterIt is understood that this year\’s 315-year theme of "consumption and services" is necessary to emphasize consumer rights around the stimulating consumption and expanding domestic demand good service, services for consumers, for economic development, for social harmony, a foothold on the statutory functions deep off service, and to the "three in-depth, two services" as the carrier, to expand human rights activists, concentration and control, centralized norms and step up publicity and focus on publicity . According to the relevant city official said the business sector, in near future, City Business, City Consumers Association to the public in addition to the typical security and miscellaneous consumer warning, the will to carry out campaign of food safety law, focus on destruction of counterfeit goods operations . Footwear, apparel, as consumer complaints every year large natural feel of the 2010 315 "wind tighter," the . Law enforcement agencies, even the star to pop were all involved in the fighting ranks . [Full Text]【】 LadyGaGa wear fashion shoes cause huge vein thrombosis (Photo)According to Hong Kong media reports, the U . S . singer LadyGaGa Variety earlier flew from London to the United States, near misses, because she was wearing brand-name shoes . LadyGaGa the plane to put on tape Baoshen and the late fashion designer Alexander McQueen (AlexanderMcQueen) design of giant shoes, so the blood does not flow, venous thrombosis occurred early symptoms, even death . Flight attendants remind GaGa replaced, or there will be permanent damage . She concluded the assistance of others, it will be replaced very impunity for their clothes . [Full Text]【Shoes】 Chinese shoe anti-dumping anti-dumping or appeal against the High Court to the European UnionEU insists on five Chinese shoes enterprises against "anti-dumping" to once again go down the drain . However, this a "Central Europe against the" show is not over . Yesterday, reporters from leather shoes to EU anti-dumping charge was informed by counsel: O\’Conner, tema, gold and footwear, new five dollar and Melbourne Chinese shoes enterprises such as the EU Trade Commission sued the claims of the EU Court of First Instance dismissed . The solicitor Lvshi dust Po Ling said: "Now, we are on the EU court ruling on the basis of the evidence in detail . We will be based on an analysis and assessment of Jieguo take the next step, Huoqiang appeal to the European Union Gaoji Court . " [Full Text]【Sales】 shoe shoe Del benefits start "Campaign Life" marketingDell has officially and Hui Chinese Mountaineering Team, China Tennis Association and the China Youth Development Project of Qingdao Olympic Sailing Capital signed an agreement forming a strategic partnership, to launch the new "movement of life" strategy . With the influence of spokesperson Jay Del benefit has been the impression that the fashion brand . The generous campaign into the field, Del Hui trying to do?[Full Text]【Product News】 Nike shoes, spring and summer new wave of people\’s favorite colors

NikeSportswear release called NikeAirRoyaltyMacaronsPack\’s shoes series, inspired by the French representative of the pastry macaron Macaron . Quite fit the colors of the spring and summer use, while the red, yellow, blue, four-color with white under and to one shoe-like shape design, is expected to be March 13 in France colette trafficking . [Full Text] Related Reading:
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